Bloomberg TV Live: Tom shares secrets to successful management in uncertain economic climates
Key 1: Radically Improve Consumer Loyalty by Predicting Consumer Expectations
You have to understand the hearts and minds of your consumers – only then can you correctly predict future consumer behavior. While innovation and marketing remain the core pillars of corporate success, the shifts in consumer expectations will be the biggest driver of change in the next years.
Key 2: Establish a Consistent Corporate Culture of Innovation by Mastering the Innovation Secrets
If you innovate only once you see a problem or a hungry competitor catches up, it is usually too late. Businesses need to establish a consistent corporate culture of innovation across all areas of their organization to produce true breakthrough innovation and drive top-line sales.