The prize was awarded to Tom by the Global CEO and member of the founder family, Ernesto Tanmantiong. The ceremony was held at the Jollibee Foods Corporation annual franchise convention, bringing together the top executives and major franchise owners from around the world, in presence of Jollibee Founder, billionaire Sir Tony Tan Caktiong.
Jollibee Foods Corporation is Asia´s largest fast food conglomerate, with over 3000 stores worldwide, convening under one umbrella major brands such as Jollibee, Dunkin´ Donuts, and Burger King.
Tom delivered a keynote that included a live music performance, playing piano and singing, to illustrate the secrets behind innovation and optimum collaboration in corporate teams.
Tom’s keynote received highest ratings by the audience attendees for its sharing of best practices and in depth insights.
Main topics Tom shared with the audience:
– Millennial Consumers: How do you become the preferred brand for the Millennials?
How companies can create holistic, emotional lifestyle experiences to capture the hearts and minds of the consumers below 30 and turn them into loyal fans.
– Innovation: What are the secrets behind innovation?
Business should aim for the ideal minimum framework necessary to establish a consistent corporate culture of innovation across all levels of the organisation. The right mix is critical because too much structure will stifle creativity.
– Digital Transformation: How do you win the consumers of tomorrow?
Data is the New Gold. Business have to constantly analyze data to predict and anticipate shifts in consumers expectations. These shifts will be the main drivers of change in the next 5 years.
Global CEO Testimonial:
” Tom opened my eyes to how fundamental purpose-driven business is in everything we do, how it impacts all parts of our organization and how we can use it to drastically improve customer loyalty. “
– Ernesto Tanmantiong, Global CEO, Jollibee Foods Corporation